Online, it achieved its biggest day ever for digital sales. Target on Friday morning said traffic in its stores was "solid" on Thanksgiving, with millions of shoppers filtering into its stores throughout the evening. We've combed these lists ourselves, as well as used our own research and experiences to round up the very best, most engaging, and totally trending toys for kids that they'll be obsessing over.Toys R Us CEO Dave Brandon said the company "got off to a good start last night," and its Times Square flagship had "lines of people down the street when we opened the doors at 5 o'clock." They're precious hours of our lives we'll never get back, but hey, it was invaluable to us to hear recommendations right from the kids themselves. We got hours-long responses about what game this YouTuber loves, which toy is being played by that TikTokker, and what toy this Twitch streamer just reviewed. While we're not ashamed to admit we pumped our own children for intel, it's not an approach we recommend you take. And so far? Pretend play, Magna-Tiles, and classics like Barbies and board games are making the biggest splash.
It's our jobs to sift through the lists, cross-check them against one another, and determine what it is that your kids really want. We know that these lists are really overwhelming, but that's where we come in. So far this year, the hottest toys at these trade shows are all about getting your kids active, getting their brains engaged, and thankfully, cutting down their screen time. Plus, toy fairs are becoming bigger than ever.
But what about finding those next big thing toys? Popular sites Pinterest and CNET have teams of experts that research the top trending data to predict what will be the hottest toys for kids. Mega Christmas giants like Macy's (of Thanksgiving parade fame) are also here to show you what's hot this year. Sure, lists like Amazon's top toys of the year and Walmart's trendiest toys are impressive sources to scope out what's been selling. The toys they want are ever-changing, and it can be seriously hard to keep up with what trend is cool and what’s “Ugh, so lame, Mom.” Thankfully, there are people out there whose job is to figure out what our kids want before it’s sold out and going for the price of a small car on eBay. Kids are picky, fickle little creatures, and honestly, that’s a big part of their charm.
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